Carolus by Roger White is a free high-contrast serif with sweeping curves and broad, finely drawn capitals. Sharp changes in stroke width give the lettering an elegant, formal air, and the generous proportions recall fashion mastheads and luxury wordmarks.
Fashion and premium retail teams will find it suited to branding and packaging with a restrained, upscale look. It also fits editorial covers particularly well. Its refined curves are especially at home in beauty, jewelry, and arts publishing.